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~subject:"Markenführung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
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Markenführung
Mode
404
Fashion
402
Textilhandel
163
Bekleidungsindustrie
161
Textile distribution
161
Clothing industry
160
Consumer behaviour
112
Konsumentenverhalten
112
Luxury goods
71
Luxusgüter
71
Brand management
65
Lieferkette
53
Supply chain
53
Sustainability
52
Nachhaltigkeit
44
Deutschland
42
Germany
42
Nachhaltige Entwicklung
34
Social Web
34
Social web
34
Sustainable development
34
Corporate Social Responsibility
29
Corporate social responsibility
28
Welt
26
World
26
Einzelhandel
24
Retail trade
24
Brand image
23
Markenimage
23
Marketing
23
Sustainable product
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Öko-Produkt
22
Beziehungsmarketing
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Italy
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Relationship marketing
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Amatulli, Cesare
2
Cedrola, Elena
2
Henninger, Claudia E.
2
Mogaji, Emmanuel
2
Phau, Ian
2
Ramchandani, Mukta
2
Ahlert, Dieter
1
Alosaimi, Sarah Ibrahim
1
Amorim, Marlene
1
Anzivino, Alessia
1
Arvidsson, Adam
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Elezi, Ernesa
1
Faraoni, Monica
1
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1
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Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Journal of fashion marketing and management
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
CSR und Brand Management : Marken nachhaltig führen
1
Country of origin effect : looking back and moving forward
1
Detox fashion : case studies
1
E-business : state of the art of ICT based challenges and solutions
1
Erfurter Hefte zum angewandten Marketing
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Fashion branding and communication : core strategies of European luxury brands
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Handbook of research on driving industrial competitiveness with innovative design principles
1
Inside marketing : practices, ideologies, devices
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Interdisciplinary management research XVI ; 1
1
Leveraging computer-mediated marketing environments
1
Marketing performativity : theories, practices and devices
1
New luxury management : creating and managing sustainable value across the organization
1
Organizing creativity in the innovation journey
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Springer series in fashion business
1
Sustainable business ; Volume 3
1
Sustainable fashion supply chain management : from sourcing to retailing
1
Systemic knowledge management and social challenges
1
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1
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
2
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
3
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
6
Towards understanding how Nigerian
fashion
brands influence customer purchasing behaviour : a case study of Nigerian
fashion
brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
7
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
8
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
9
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
10
Sustainability, Saudi Arabia and luxury
fashion
context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
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