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Markenführung
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military logistics
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structural equation modelling
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Autere, Vesa
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Juntunen, Jouni
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Juntunen, Mari
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Koçak, Akın
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Çifci, Sertaç
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Corporate reputation review : an international journal
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International journal of nonprofit & voluntary sector marketing
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ECONIS (ZBW)
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1
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
2
The impact of brand positivity on the relationship between corporate image and consumers' attitudes toward brand extension in service businesses
Çifci, Sertaç
;
Koçak, Akın
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009554681
Saved in:
3
Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
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