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Markenführung
Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
4
Markenartikel
4
satisfaction
4
Franchising
3
Beziehungsmarketing
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Brand associations
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Brands
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Consumption emotions
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Corporate
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Customer satisfaction
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Dienstleistung
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Firm performance
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France
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Frankreich
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International franchising
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Kundenzufriedenheit
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Lieferantenmanagement
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Loyalty
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Relationship marketing
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Services
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Social compliance
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Supplier relationship management
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Trust
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Unternehmenserfolg
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Vietnam
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mediation effect
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perceived value
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ski resorts
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Adaptation
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Ambidextrous organization
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Arbeitszufriedenheit
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B-to-B-Marketing
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Ghantous, Nabil
5
Alnawas, Ibrahim
1
Christodoulides, George
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Hemsley-Brown, Jane
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Phan, Kim Ngoc
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Economies et sociétés ; 48,4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Services marketing quarterly
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
2
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
3
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
4
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
Saved in:
5
Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010189487
Saved in:
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