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~subject:"Markenführung"
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Markenführung
Consumer behaviour
17
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11
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7
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7
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Dienstleistungsqualität
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Grace, Debra
11
King, Ceridwyn
5
Burmann, Christoph
2
Piehler, Rico
2
Shao, Wei
2
Carlini, Joan
1
France, Cassandra
1
Funk, Daniel C.
1
Green, Amelia
1
Jones, Richard Gyrd
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Lo Iacono, Joseph
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Perkins, Helen
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Ros, Mitchell
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Ross, Mitchell
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The journal of brand management : an international journal
5
International journal of hospitality management
1
Journal of marketing management : MM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Services marketing quarterly
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ECONIS (ZBW)
11
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1
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
2
Investigating brand visibility in luxury consumption
Shao, Wei
;
Grace, Debra
;
Ros, Mitchell
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 357-370
Persistent link: https://www.econbiz.de/10012026007
Saved in:
3
Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
4
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
5
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
6
City branding research and practice : an integrative review
Green, Amelia
;
Grace, Debra
;
Perkins, Helen
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011477657
Saved in:
7
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
8
The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn
;
So, Kevin Kam Fung
;
Grace, Debra
- In:
International journal of hospitality management
34
(
2013
),
pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
Saved in:
9
Developing brand champions : a franchaisee perspective
King, Ceridwyn
;
Grace, Debra
;
Weaven, Scott
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1308-1336
Persistent link: https://www.econbiz.de/10010209641
Saved in:
10
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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