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~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Meta-analysis
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Customer satisfaction
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Kundenzufriedenheit
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meta-analysis
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Markenartikel
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Ladeira, Wagner Junior
5
Santini, Fernando de Oliveira
5
Jardim, William Carvalho
3
Pinto, Diego Costa
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Dalmoro, Marlon
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Nardi, Vinicius Antonio Machado
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Sampaio, Cláudio Hoffmann
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Santiago, Joanna Krywalski
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Journal of business research : JBR
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Impact of brand familiarity on attitude formation : insights and generalizations from a meta-analysis
Ladeira, Wagner Junior
;
Santiago, Joanna Krywalski
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1168-1179
Persistent link: https://www.econbiz.de/10013429136
Saved in:
2
Visual cognition of fake news : the effects of consumer brand engagement
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Santini, …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 681-701
Persistent link: https://www.econbiz.de/10013371063
Saved in:
3
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
4
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
5
The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
Saved in:
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