Visual cognition of fake news : the effects of consumer brand engagement
Wagner Junior Ladeira, Marlon Dalmoro, Fernando de Oliveira Santini and William Carvalho Jardim
| Year of publication: |
2022
|
|---|---|
| Authors: | Ladeira, Wagner Junior ; Dalmoro, Marlon ; Santini, Fernando de Oliveira ; Jardim, William Carvalho |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 6, p. 681-701
|
| Subject: | cognitive processing | consumer brand engagement | Fake news | heuristic availability | intentional control | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1934083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371063