//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"OReilly, Norm"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Sport event
17
Sportveranstaltung
17
Sport
16
Sports
16
Sportmarketing
15
Sports marketing
15
Professional sports
14
Profisport
14
Sponsoring
12
Sponsorship
12
Big event
11
Großveranstaltung
11
Canada
10
Kanada
10
Consumer behaviour
8
Konsumentenverhalten
8
Welt
6
World
6
Brand management
5
Designation of origin
5
Herkunftsbezeichnung
5
Management
5
Sport organization
5
Sportorganisation
5
Ball game
4
Ballsport
4
Beziehungsmarketing
4
Organisation
4
Organization
4
Relationship marketing
4
Sport policy
4
Sportpolitik
4
USA
4
United States
4
Athletes
3
Bibliometrics
3
Bibliometrie
3
Football
3
Fußball
3
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
O'Reilly, Norm
5
Séguin, Benoit
2
Armenakyan, Anahit
1
Braedley, L. Anne
1
Freeman, Ina
1
Heslop, Louise A.
1
Knight, Peter
1
Nadeau, John
1
Richelieu, André
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
4
Corporate reputation review : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
2
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
3
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
4
Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm
;
Braedley, L. Anne
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
Saved in:
5
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->