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~subject:"Markenführung"
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Markenführung
China
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Theorie
11
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Consumer behaviour
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10
Taiwan
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Customer satisfaction
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Brand image
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Wu, Wann-Yih
4
Anridho, Nadia
2
Chan, Tsang-sing
1
Do, Thi-Yen
1
Duong, Giang Huong
1
Lau, Heng Hwa
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Liu, Hsih-Hsien
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Long Hoang Le
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Nguyen Phuoc Thien
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Sukoco, Badri Munir
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Vu, Minh-Quan
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Wu, Wei-ping
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International journal of internet marketing and advertising : IJIMA
1
International journal of services and standards
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Journal of Asian finance, economics and business : JAFEB
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach
Wu, Wann-Yih
;
Do, Thi-Yen
;
Nguyen Phuoc Thien
;
Anridho, …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
8
,
pp. 371-381
Persistent link: https://www.econbiz.de/10012670696
Saved in:
2
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
3
Co-consumption and co-production inside a brand community : a socio-cognitive perspective
Sukoco, Badri Munir
;
Wu, Wann-Yih
;
Liu, Hsih-Hsien
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011581541
Saved in:
4
The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih
;
Anridho, Nadia
- In:
International journal of services and standards
11
(
2016
)
3
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
Saved in:
5
Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping
;
Chan, Tsang-sing
;
Lau, Heng Hwa
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 345-360
Persistent link: https://www.econbiz.de/10003710290
Saved in:
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