Co-consumption and co-production inside a brand community : a socio-cognitive perspective
Year of publication: |
2016
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Authors: | Sukoco, Badri Munir ; Wu, Wann-Yih ; Liu, Hsih-Hsien |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 10.2016, 1/2, p. 113-126
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Subject: | markers of a brand community | self-related expectations | socially related expectations | knowledge sharing | socio-cognitive | Markenführung | Brand management | Soziale Beziehungen | Social relations | Social Web | Social web | Wissenstransfer | Knowledge transfer | Gemeinschaft | Community | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
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