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~subject:"Markenführung"
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Search: subject:"Local brands"
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Markenführung
Brand management
19
Consumer behaviour
18
Brand
17
Konsumentenverhalten
17
Markenartikel
17
Local brands
14
Brand image
13
Markenimage
13
local brands
11
International marketing
9
Internationales Marketing
9
global brands
6
Global brands
5
Global and local brands
4
Globalization
4
Beziehungsmarketing
3
Consumer based brand equity
3
Designation of origin
3
Emerging economies
3
Emerging markets
3
Foreign brands
3
Herkunftsbezeichnung
3
Indonesia
3
Multinationales Unternehmen
3
Relationship marketing
3
Schwellenländer
3
Status seeking motivation
3
Transnational corporation
3
Animosity
2
Brand credibility
2
Brand origin
2
Brand origin recognition accuracy
2
Brand-specific associations
2
China
2
Country of origin
2
General brand impressions
2
Globalisierung
2
India
2
Indonesien
2
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19
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Heinberg, Martin
2
Miocevic, Dario
2
Tjiptono, Fandy
2
Zdravkovic, Srdan
2
Abadi, Sarah
1
Abuljadail, Mohammad
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Blanco-Moreno, Sofía
1
Brecic, Ruzica
1
Brown, Brian P.
1
Butkovskaya, Galina V.
1
Chernova, Veronica Yu.
1
Costa-Feito, Aroa
1
Dewi Retno Rosari, Theresia Sri
1
González-Fernández, Ana M.
1
Gürhan-Canli, Zeynep
1
Ha, Louisa
1
Halkias, Georgios
1
Hayran, Ceren
1
Hoskins, Jake David
1
Kumar, Dipanjan
1
Mohan, Mayoor
1
Narsingh, Sunita Sandy
1
Ozkaya, H. Erkan
1
Permatasari, N. P. I.
1
Rambocas, Meena
1
Rodríguez Santos, María Carmen
1
Sarıal-Abi, Gülen
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Srivastava, Ankur
1
Srivastava, R. K.
1
Starostin, Vasily S.
1
Subawa, N. S.
1
Taube, Markus
1
Widhiasthini, N. W.
1
Zobov, Alexander M.
1
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Journal of international marketing
3
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of productivity and quality management : IJPQM
1
International marketing review
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Management decision
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ECONIS (ZBW)
19
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1
Women's happiness and brand content marketing
Blanco-Moreno, Sofía
;
Costa-Feito, Aroa
;
Rodríguez …
- In:
Management decision
62
(
2024
)
2
,
pp. 450-470
Persistent link: https://www.econbiz.de/10014637155
Saved in:
2
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
3
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Narsingh, Sunita Sandy
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
Saved in:
4
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
5
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
6
Local brand franchise competition in the disruption era
Subawa, N. S.
;
Widhiasthini, N. W.
;
Permatasari, N. P. I.
- In:
International journal of productivity and quality …
31
(
2020
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012516369
Saved in:
7
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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