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~subject:"Markenführung"
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Markenführung
Procter & Gamble Company
54
USA
23
United States
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Consumer goods industry
17
Konsumgüterindustrie
17
Innovation management
10
Innovationsmanagement
10
Multinationales Unternehmen
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Brand management
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Firm growth
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Innovation
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Management
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Unternehmenswachstum
5
Beziehungsmarketing
4
Marketing
4
Procter and Gamble Company <Cincinnati, Ohio>
4
Relationship marketing
4
Unternehmenskooperation
4
Unternehmenskultur
4
Waschmittelindustrie
4
Deutschland
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Erfolgsfaktor
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Managers
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Personalmanagement
3
Strategic management
3
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3
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3
Unternehmenserfolg
3
Wella AG <Darmstadt>
3
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Enterprise & society : the international journal of business history
1
Harvard business review on emerging markets
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Mut leitet Wandel ein
Coombe, Cary
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 37
Persistent link: https://www.econbiz.de/10012152592
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2
Mother nature as brand strategy : gender and creativity in Tampax advertising 2007-2009
Røstvik, Camilla Mørk
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 413-452
Persistent link: https://www.econbiz.de/10012243530
Saved in:
3
Local memoirs of a global manager
Das, Gurcharan
- In:
Harvard business review on emerging markets
,
(pp. 1-21)
.
2008
Persistent link: https://www.econbiz.de/10003748136
Saved in:
4
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
5
Rising tide : lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis
-
2004
Persistent link: https://www.econbiz.de/10013549572
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