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~subject:"Markenführung"
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Search: subject:"Reputation."
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Markenführung
Reputation
5,905
Corporate reputation
4,887
Firmenimage
4,837
Theorie
1,670
Theory
1,625
reputation
1,095
Corporate social responsibility
970
Corporate Social Responsibility
964
Konsumentenverhalten
868
Consumer behaviour
864
Öffentlichkeitsarbeit
809
Public relations
799
Brand management
722
USA
650
United States
634
Markenimage
587
Brand image
582
Deutschland
569
Spieltheorie
565
Game theory
558
Germany
555
Vertrauen
528
Unternehmenskultur
514
Corporate culture
508
Confidence
505
Experiment
406
Stakeholder
391
Beziehungsmarketing
390
Relationship marketing
388
Social Web
373
Social web
373
Service quality
356
Dienstleistungsqualität
353
Asymmetric information
351
Asymmetrische Information
351
Unternehmenserfolg
333
Firm performance
332
Führungskräfte
315
Managers
311
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Undetermined
251
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79
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Article
565
Book / Working Paper
156
Journal
1
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Article in journal
451
Aufsatz in Zeitschrift
451
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112
Book section
112
Case study
38
Fallstudie
38
Collection of articles of several authors
26
Hochschulschrift
26
Sammelwerk
26
Thesis
23
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
17
Working Paper
17
Aufsatzsammlung
10
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9
Fallstudiensammlung
6
Conference proceedings
5
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5
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4
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4
Konferenzbeitrag
4
Ratgeber
4
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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1
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English
596
German
124
French
1
Polish
1
Spanish
1
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1
Author
All
Balmer, John M. T.
22
Melewar, T. C.
20
Foroudi, Pantea
11
Bang, Nguyen
10
Esch, Franz-Rudolf
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Tomczak, Torsten
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Choi, Jay Pil
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Giraldi, Janaina de Moura Engracia
3
Hermann, Steffen
3
Hussain, Shahzeb
3
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Institution
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
All
The journal of brand management : an international journal
42
Journal of business research : JBR
27
The journal of product & brand management
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Corporate reputation review : an international journal
11
European journal of marketing : EJM
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of hospitality management
8
International studies of management and organization
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
8
SpringerLink / Bücher
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of business strategy
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of marketing
5
Corporate social responsibility and environmental management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
The IUP journal of brand management : IJBRM
4
African journal of business and economic research : AJBER
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
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Source
All
ECONIS (ZBW)
722
Showing
1
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10
of
722
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date (oldest first)
1
How entrepreneurs build brands and
reputation
with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
3
Experience goods, umbrella branding, and
reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
4
The limited role of African strategic communication practitioners in ethical communication practices
Nhedzi, Abyshey
;
Azionya, Caroline Muyaluka
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 68-83
Persistent link: https://www.econbiz.de/10014493953
Saved in:
5
Reputation
of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
Saved in:
6
Reputation
analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Konečný, Michal
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
Saved in:
7
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand
reputation
and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
8
Wrinkles in a CSR story : mismatched agendas in fast fashion service brands' CSR
reputation
Mickelsson, Jacob
;
Van Haren, Joep
;
Lemmink, Jos
- In:
Journal of service management
34
(
2023
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10014337951
Saved in:
9
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
Saved in:
10
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
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