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~subject:"Markenführung"
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Markenführung
Zypern
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Vrontis, Demetris
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Basile, Gianpaolo
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Kaufmann, Hans Rüdiger
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Komodromos, Marcos
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Loureiro, Sandra Maria Correia
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Melanthiou, Yioula
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International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
2
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
3
An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign : A Pilot Study in Greece...
Spais, George S.
-
2012
The research aim of this study was to explore brand manufacturers' perceived value of the 'triple pole' approach in bargaining for vertical cooperative sales promotion campaigns. Our research intention was to test seven (7) research hypotheses based on a survey (pilot study) of 32 marketing,...
Persistent link: https://www.econbiz.de/10013099694
Saved in:
4
The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for global business advancement : JGBA
4
(
2011
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10009419396
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