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~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Hotel industry
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Booking intentions
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booking intentions
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Biswal, Santosh Kumar
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Journal of promotion management : innovations in planning and applied research
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Service business
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ECONIS (ZBW)
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Impact of online reviews on consumer's hotel
booking
intentions
: does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
2
Aggregate consumer ratings and booking intention : the role of brand image
Casado-Díaz, Ana B.
;
Pérez-Naranjo, Leonor M.
; …
- In:
Service business
11
(
2017
)
3
,
pp. 543-562
Persistent link: https://www.econbiz.de/10011736215
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