Aggregate consumer ratings and booking intention : the role of brand image
Year of publication: |
September 2017
|
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Authors: | Casado-Díaz, Ana B. ; Pérez-Naranjo, Leonor M. ; Sellers Rubio, Ricardo |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 3, p. 543-562
|
Subject: | Online consumer reviews | eWOM | Hotel brand | Booking intentions | Hospitality management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Markenführung | Brand management | Online-Marketing | Internet marketing | Gastgewerbe | Hospitality industry |
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