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Markenführung
Hedonism
54
Consumer behaviour
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hedonism
34
Hedonic price index
19
Hedonischer Preisindex
19
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
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subject:"hedonic"
(65 results)
1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
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2
Women's happiness and brand content marketing
Blanco-Moreno, Sofía
;
Costa-Feito, Aroa
;
Rodríguez …
- In:
Management decision
62
(
2024
)
2
,
pp. 450-470
Persistent link: https://www.econbiz.de/10014637155
Saved in:
3
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
4
Understand the differences in the brand equity construction process between local and foreign restaurants
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
Service business
16
(
2022
)
3
,
pp. 681-719
Persistent link: https://www.econbiz.de/10013459480
Saved in:
5
Examining the role of user experience with branded apps in continuance use intention
Mirmehdi, Seyed Mehdi
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10012598025
Saved in:
6
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
7
Purchasing massive prestige brands : the exploration of consumers' value perceptions
Mayasari, Iin
;
Wiadi, Iyus
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011915540
Saved in:
8
Understanding the identity of Ibiza, Spain
Berrozpe, Arturo
;
Campo, Sara
;
Yagüe Guillén, María …
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10011758784
Saved in:
9
Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi
;
Parvinen, Petri
;
Malmivaara, Tuuli
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
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