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~subject:"Markenführung"
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Search: subject:"inspiration"
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Markenführung
Inspiration
56
Consumer behaviour
32
Konsumentenverhalten
32
inspiration
29
Beziehungsmarketing
15
Relationship marketing
15
Leadership
11
Entrepreneurship
10
Kreativität
10
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9
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9
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9
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7
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6
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Brand image
5
Customer inspiration
5
Einzelhandel
5
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5
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5
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English
7
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Rauschnabel, Philipp A.
2
Arghashi, Vahideh
1
Das, Manish
1
Dávalos, Jorge
1
Felix, Reto
1
Hernani-Merino, Martin
1
Hinsch, Chris
1
Huang, Yung-Chuan
1
Jebarajakirthy, Charles
1
Libaque-Saenz, Christian Fernando
1
Liu, Chih-Hsing
1
Meißner, Martin
1
Sivapalan, Achchuthan
1
Tang, Yangyi
1
Tsang, Alex S. L.
1
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Journal of retailing and consumer services
3
Journal of business research : JBR
1
Journal of destination marketing & management
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
Antecedents and consequences of customer
inspiration
: a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
3
Interactivity,
inspiration
, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
4
Creating the customer-based brand equity through the viewpoints of technology
inspiration
and functional attitude theory
Huang, Yung-Chuan
;
Liu, Chih-Hsing
- In:
Journal of destination marketing & management
25
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014225856
Saved in:
5
How consumption values and perceived brand authenticity inspire fashion masstige purchase? : an investigation
Das, Manish
;
Jebarajakirthy, Charles
;
Sivapalan, Achchuthan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366325
Saved in:
6
Inspire me to purchase : consumers' personal control and preference for underdog brand positioning
Tang, Yangyi
;
Tsang, Alex S. L.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 101-109
Persistent link: https://www.econbiz.de/10012270844
Saved in:
7
Augmented reality marketing : how mobile AR-apps can improve brands through
inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
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