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~subject:"Markenführung"
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Search: subject_exact:"Aesthetics"
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Markenführung
Ästhetik
796
Aesthetics
714
Consumer behaviour
186
Konsumentenverhalten
186
Product design
125
Produktgestaltung
124
aesthetics
106
Kunst
79
Arts
71
Theorie
65
Theory
62
Brand management
45
USA
45
Organisationsforschung
41
Organizational research
41
United States
40
Markenimage
38
Brand image
36
Emotion
33
Unternehmenskultur
33
Corporate culture
32
Führungsstil
32
Leadership style
32
Creativity
31
Kreativität
31
Aufsatzsammlung
27
Cultural economics
27
Kulturökonomik
27
Management
25
Advertising
24
Customer satisfaction
24
Kundenzufriedenheit
24
Ethik
23
Werbung
23
Deutschland
22
Perception
22
Wahrnehmung
22
Werbewirkung
22
Advertising effects
21
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34
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31
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4
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4
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2
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Collection of articles of several authors
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English
38
German
6
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Bazin, Yoann
2
Hagtvedt, Henrik
2
Korica, Maja
2
Landwehr, Jan Rüdiger
2
Reimann, Martin
2
Sgourev, Stoyan V.
2
Aadland, Erik
1
Achtel, Pamela
1
Bajaj, Aditi
1
Bandyopadhyay, Chinmoy
1
Barra, Cristóbal
1
Behrouz, Banafsheh
1
Bender, Thomas
1
Berthon, Pierre R.
1
Biehl-Missal, Brigitte
1
Bond, Samuel D.
1
Brasel, S. Adam
1
Brown, Pauline
1
Burghausen, Mario
1
Buschgens, Mark
1
Caruana, Albert
1
Chan, Tsang-sing
1
Claes, Kim
1
Clayton, Russell B.
1
Cui, Geng
1
Cuny, Caroline
1
Cutcher, Leanne
1
Duff, Brittany R. L.
1
Figueiredo, Bernardo
1
Formilan, Giovanni
1
Fornerino, Marianela
1
Godart, Frédéric
1
Guan, Dawei
1
Guchait, Priyanko
1
Harlan, H. William
1
Hatch, Mary Jo
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hong, Na
1
Huang, Minxue
1
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International journal of wine business research : IJWBR
3
Journal of retailing and consumer services
3
Journal of current issues and research in advertising
2
Administrative science quarterly : ASQ
1
Aestetics and style in strategy
1
Brand the Future : systematische Markenentwicklung im B2B
1
Design Management konkret
1
Dissertation.de
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management inquiry
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The international review of retail, distribution and consumer research
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Work, employment & society : a journal of the British Sociological Association
1
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ECONIS (ZBW)
44
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1
Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
Saved in:
2
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
3
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
4
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
5
Culture at arm's length : the effects of analytic-holistic thinking on visual aesthetics in brand selfies taken by Chinese, Russian, and U.S. consumers
Shabalina, Olga
;
Nelson, Michelle R.
;
Lobodenko, Lidiia K.
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10014234464
Saved in:
6
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
7
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
8
A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
Saved in:
9
Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja
;
Bazin, Yoann
- In:
Organization studies : an international …
40
(
2019
)
10
,
pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
Saved in:
10
Aesthetic and technological complexity in luxury watchmaking
Godart, Frédéric
;
Claes, Kim
;
Sgourev, Stoyan V.
- In:
Aestetics and style in strategy
,
(pp. 49-76)
.
2021
Persistent link: https://www.econbiz.de/10012427696
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