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~subject:"Markenführung"
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Search: subject_exact:"Digitale Plattform"
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Markenführung
Digitale Plattform
4,557
Digital platform
4,532
Electronic Commerce
1,487
E-commerce
1,464
Netzwerkökonomik
939
Network economics
938
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839
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838
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706
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695
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Marktstruktur
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1
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Ke, Dan
1
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1
Kozinets, Robert V.
1
Kwark, Young
1
Leckie, Civilai
1
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European journal of marketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Transportation research / E : an international journal
2
Australasian marketing journal
1
China-focused cases : selected winners of the CEIBS global case contest
1
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1
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1
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1
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1
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1
International journal of management concepts and philosophy : IJMCP
1
International journal of services technology and management
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service management
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
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ECONIS (ZBW)
30
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1
Multi-sided digital platforms' application in SMEs' fashion brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
European research studies
24
(
2021
)
3B
,
pp. 739-748
Persistent link: https://www.econbiz.de/10012666819
Saved in:
2
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Saved in:
3
Managing brands in the platform economy : an integrated perspective
Schumacher, Martin
-
2021
Persistent link: https://www.econbiz.de/10012671307
Saved in:
4
Store brand introduction under platform financing and competition
Wang, Kai
;
Lin, Jun
;
Zhang, Qiao
;
Li, Jie
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014382078
Saved in:
5
Impact of own brand product introduction on optimal pricing models for platform and incumbent sellers
Cheng, Hsing Kenneth
;
Jung, Kyung Sung
;
Kwark, Young
; …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1131-1147
Persistent link: https://www.econbiz.de/10014384213
Saved in:
6
C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
7
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction
Xu, Yuqiu
;
Wang, Jia
;
Cao, Kaiying
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303135
Saved in:
10
Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
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