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~subject:"Markenimage"
~subject:"Marktforschung"
~type_genre:"Conference paper"
~type_genre:"Elektronischer Datenträger"
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Search: subject_exact:"Werbekontaktanalyse"
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Markenimage
Marktforschung
Advertising effects
35
Werbewirkung
35
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
15
Werbung
15
Brand image
10
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10
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10
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7
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7
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4
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67
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67
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42
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31
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Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Arsena, Ashley
1
Awan, Asif
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Chan, Terri H.
1
Fève, Frédérique
1
Gatter, M. Shirin
1
Gómez-Suárez, Mónica
1
Hung, Kineta
1
Hüttl-Maack, Verena
1
Jewell, Robert D.
1
Khalid, Ifra
1
Loermans, Annemijn C.
1
Magnac, Thierry
1
Pandelaere, Mario
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Saenger, Christina
1
Sattar, Ayesha
1
Silvera, David H.
1
Smit, Edith G.
1
Soteri, Soterios
1
Tse, Caleb H.
1
Veloso, Mónica
1
Verlegh, Peeter
1
Veruete-McKay, Leticia
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International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
New business and regulatory strategies in the postal sector
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
12
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1
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
4
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
5
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
7
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
8
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Hüttl-Maack, Verena
;
Gatter, M. Shirin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 705-723
Persistent link: https://www.econbiz.de/10011799702
Saved in:
10
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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