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~subject:"Markenimage"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Markenimage
Fashion
368
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365
Textile distribution
182
Textilhandel
182
Bekleidungsindustrie
149
Clothing industry
147
Consumer behaviour
103
Konsumentenverhalten
103
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68
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68
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67
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67
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64
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46
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Social Web
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Apps management and e-commerce transactions in real-time
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Entrepreneurship in international marketing
1
Evolution of destination planning and strategy : the rise of tourism in Croatia
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Global marketing strategies for the promotion of luxury goods
1
Green advertising and the reluctant consumer
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
New luxury management : creating and managing sustainable value across the organization
1
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
1
Schriften zu Marketing und Handel
1
Sustainable business ; Volume 3
1
Sustainable fashion supply chain management : from sourcing to retailing
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
25
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1
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Towards understanding how Nigerian
fashion
brands influence customer purchasing behaviour : a case study of Nigerian
fashion
brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Afloat in a changing COVID-19 world : the rise of artisanal
fashion
in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
6
Impact of country of origin image on purchase intention : a case of
fashion
apparels in Kolkata
Chattaraj, Dibyendu
;
Mukherjee, Sujit
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 19-28)
.
2023
Persistent link: https://www.econbiz.de/10014520569
Saved in:
7
Building a sustainable brand image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
8
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
10
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the
fashion
heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
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