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Markenimage
Consumer behaviour
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Greece
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Brand management
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Customer satisfaction
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Chatzipanagiotou, Kalliopi
4
Christodoulides, George
3
Veloutsou, Cleopatra
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Siomkos, George J.
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Triantafillidou, Amalia
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Vassilikopoulou, Aikaterini
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Journal of business research : JBR
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International business review : the official journal of the European International Business Academy
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
2
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
3
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
4
The role of consumer ethical beliefs in product-harm crises
Vassilikopoulou, Aikaterini
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 279-289
Persistent link: https://www.econbiz.de/10009378677
Saved in:
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