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Markenimage
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Brand
2
Markenartikel
2
Markenpolitik
2
Verbraucherinteresse
2
Advertising effects
1
Beziehungsmarketing
1
Brand authenticity
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Cognition
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Consumers
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Dienstleistungsqualität
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Emotion
1
Existentialism
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Familienunternehmen
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Family business
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Glaubwürdigkeit
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Iconicity
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Kognition
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Marketing management
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Marketingmanagement
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Messung
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Perception
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Personality psychology
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Persönlichkeitspsychologie
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English
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Malär, Lucia
4
Hoyer, Wayne D.
3
Krohmer, Harley
3
Nyffenegger, Bettina
3
Malaer, Lucia
1
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Journal of marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
2
Implementing an intended brand personality : a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10009621873
Saved in:
3
Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
Saved in:
4
Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
-
2009
Persistent link: https://www.econbiz.de/10003796765
Saved in:
5
Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions
Malär, Lucia
-
2009
Persistent link: https://www.econbiz.de/10004938394
Saved in:
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