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Markenimage
Advertising effects
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Advertising
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Brand management
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Till, Brian
3
Baack, Daniel
1
Priluck, Randi
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Waterman, Brian
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Zdravkovic, Srdan
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International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
Saved in:
2
Strategic brand association maps : developing brand insight
Till, Brian
;
Baack, Daniel
;
Waterman, Brian
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009231642
Saved in:
3
Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi
;
Till, Brian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
Saved in:
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