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Markenimage
Consumer behaviour
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Lieferantenmanagement
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05.45.Yv Solitons
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Zhang, Chun
5
Abbasi, Amir Zaib
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Attiq, Saman
1
Bashir, Shahid
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Ding Hooi Ting
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Fayyaz, Muhammad Shahzeb
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Hasni, Muhammad Junaid Shahid
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Hong, Ruiyang
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Hu, Zuohao
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Huan, Tzung-cheng
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Laroche, Michel
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Li, Yaoqi
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Munir, Maira
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Sambath, Alice
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Asia-Pacific journal of business administration
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International marketing review
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Journal of consumer marketing
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Journal of promotion management : JPM
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The journal of product & brand management
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ECONIS (ZBW)
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1
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
2
Antecedents and consequences of brand hate : a study of Pakistan's telecommunication industry
Attiq, Saman
;
Hasni, Muhammad Junaid Shahid
;
Zhang, Chun
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013535984
Saved in:
3
The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib
;
Fayyaz, Muhammad Shahzeb
;
Ding Hooi Ting
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
Saved in:
4
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
5
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
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