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Markenimage
Cross-cultural research
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cross-cultural research
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Cross cultural & strategic management
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How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
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2
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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3
A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui
;
Wu, Pei-Chiang
;
Ahn, Sun Young
- In:
Cross cultural & strategic management
29
(
2022
)
4
,
pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
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4
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
5
Antecedents and consequents of brand managers' role
Poulis, Athanasios
;
Panigyrakis, George
;
Panopoulos, …
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 654-673
Persistent link: https://www.econbiz.de/10010226604
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