//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"FIT"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
218
Konsumentenverhalten
218
Job satisfaction
215
Arbeitszufriedenheit
206
Arbeitsverhalten
134
Work behaviour
134
Theorie
131
Theory
122
Brand image
110
Brand management
109
Markenführung
109
Firm performance
107
Unternehmenserfolg
105
Corporate culture
100
Unternehmenskultur
100
goodness of fit
97
Employee retention
89
Mitarbeiterbindung
89
Human Resource Management
85
Personalmanagement
85
Strategic management
84
Strategisches Management
83
fit
83
Fit
82
Goodness-of-fit
81
goodness-of-fit
79
Estimation theory
75
Schätztheorie
75
Person-organization fit
74
Corporate social responsibility
71
Corporate Social Responsibility
68
person-organization fit
68
Personality psychology
60
Persönlichkeitspsychologie
60
Work motivation
60
Leistungsmotivation
59
Innovation
57
goodness-of-fit test
54
Statistischer Test
51
more ...
less ...
Online availability
All
Undetermined
78
Free
6
Type of publication
All
Article
110
Type of publication (narrower categories)
All
Article in journal
109
Aufsatz in Zeitschrift
109
Language
All
English
110
Author
All
Völckner, Franziska
3
Cornwell, T. Bettina
2
Dens, Nathalie
2
Grohmann, Bianca
2
King, Jesse
2
Lado Coustré, Nora
2
Madrigal, Robert
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Sattler, Henrik
2
Tseng, Timmy H.
2
Abimbola, Temi
1
Addicott, Branden J.
1
Ahn, Jungyong
1
Ahn, Taesoo
1
Albert, Noël
1
Alvarez, Cecilia M. O.
1
Ambroise, Laure
1
Angell, Robert J.
1
Arasu Balasubramaniam, Senthil
1
Arikan, Esra
1
Asada, Akira
1
Ashill, Nicholas J.
1
Aspara, Jaakko
1
Baade, Annika
1
Baek, Tae Hyun
1
Barrio-García, Salvador del
1
Baskin, Ernest
1
Baum, Matthias
1
Bekk, Magdalena
1
Bijmolt, Tammo H. A.
1
Biswas, Abhijit
1
Bodur, H. Onur
1
Bodur, Muzaffer
1
Boisvert, Jean
1
Boman, Laura
1
Bottomley, Paul
1
Boukis, Achilleas
1
Boutsouki, Christina
1
Brandão, Amélia Maria Pinto da Cunha
1
more ...
less ...
Published in...
All
Journal of business research : JBR
14
The journal of product & brand management
7
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
3
International review on public and non-profit marketing
3
Journal of marketing management : MM
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of services marketing
3
European Sport management quarterly : ESMQ
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport management and marketing : IJSMM
2
Journal of business economics and management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Nankai business review international
2
Vision : the journal of business perspective
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European research studies
1
Global business review
1
Global journal of business research : GJBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of business innovation and research
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
International journal of value chain management : IJVCM
1
International marketing review
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of Janus
fit
brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
The impacts of university brand on Korean and US consumers : focusing on brand reputation and brand
fit
Shin, Seryong
;
Hong, Jinhwan
- In:
Journal of international trade & commerce
18
(
2022
)
2
,
pp. 65-79
Persistent link: https://www.econbiz.de/10013483152
Saved in:
4
Robot-brand
fit
the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
6
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
7
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
8
Effects of interaction between brand positioning and chatbot conversational style on perceived
fit
and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
9
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
10
Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->