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Search: subject:"Symbolism"
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Markenimage
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
33
Markenführung
33
Brand image
32
Brand
26
Markenartikel
25
symbolism
24
Sound symbolism
18
Symbolism
17
Advertising effects
13
Werbewirkung
13
Brand names
8
Luxury goods
7
Luxusgüter
7
Brand symbolism
6
Branding
6
Phonetic symbolism
6
United States
6
Aesthetics
5
Aufsatzsammlung
5
Beziehungsmarketing
5
Brand name
5
Kultur
5
Perception
5
Product design
5
Produktgestaltung
5
Relationship marketing
5
Wahrnehmung
5
power
5
sound symbolism
5
Corporate culture
4
Cultural identity
4
Culture
4
Emotion
4
Gender
4
Kulturelle Identität
4
Linguistics
4
Symbol
4
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3
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Article
31
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30
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30
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English
31
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Pathak, Abhishek
4
Pogacar, Ruth
3
Spence, Charles
3
Velasco, Carlos
3
Duduciuc, Alina
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
Kalro, Arti D.
2
Klink, Richard R.
2
Kouril, Michal
2
Kulczynski, Alicia
2
Motoki, Kosuke
2
Sharma, Dinesh
2
Wu, Lan
2
Ahluwalia, Rohini
1
Ahn, Jiseon
1
Aitken, Robert
1
Alvarado, Jorge
1
Arora, Sunny
1
Arora, Sunny Vijay
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Borzekowski, Dina
1
Brandstätter, Marion
1
Calvert, Gemma
1
Carnevale, Marina
1
Carpenter, Thomas P.
1
Cheng, Shirley Y. Y.
1
Deacon, Jonathan
1
Dorner, Florian
1
Drosou, Ekaterini
1
Durif, Fabien
1
Foscht, Thomas
1
Grappe, Cindy G.
1
Grohmann, Bianca
1
Hadi, Rhonda
1
Hammerl, Manfred
1
Ivan, Loredana
1
Jang, Hayeun
1
Jang, Ju Yeun
1
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Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
Athens journal of business & economics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of destination marketing & management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
31
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
How brand names affect consumer perceptions : an experimental study on the sound
symbolism
of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
3
Luxury brand cultural
symbolism
: signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
4
"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine
;
Lloyd-Parkes, Elizabeth
;
Deacon, Jonathan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
Saved in:
5
Creating luxury brand names in the hospitality and tourism sector : the role of sound
symbolism
in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
6
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
8
Positioning products through names : effect of sound
symbolism
on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
Saved in:
9
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
10
A sound brand identity design : the interplay between sound
symbolism
and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
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