//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing implementation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Marketing management
16,030
Marketingmanagement
16,030
Marketing
3,159
Consumer behaviour
2,437
Konsumentenverhalten
2,437
Theory
2,181
Theorie
2,179
Relationship marketing
1,803
Beziehungsmarketing
1,802
Deutschland
1,530
Germany
1,513
Brand management
1,318
Markenführung
1,318
USA
1,268
United States
1,246
Online-Marketing
1,101
Strategisches Management
1,069
Internet marketing
1,068
Firm performance
1,019
Unternehmenserfolg
1,019
Strategic management
862
Innovation
832
KMU
751
SME
751
Internationales Marketing
713
International marketing
711
Marktforschung
663
Social Web
645
Social web
645
Werbung
609
Brand image
582
Advertising
564
Market research
562
Marketingtheorie
532
Innovationsmanagement
523
Marketing theory
523
Innovation management
509
Lieferantenmanagement
484
Supplier relationship management
484
more ...
less ...
Online availability
All
Undetermined
237
Free
80
Type of publication
All
Article
474
Book / Working Paper
111
Type of publication (narrower categories)
All
Article in journal
434
Aufsatz in Zeitschrift
434
Aufsatz im Buch
41
Book section
41
Hochschulschrift
23
Thesis
22
Graue Literatur
16
Non-commercial literature
16
Case study
9
Fallstudie
9
Reprint
8
Collection of articles of several authors
7
Sammelwerk
7
Arbeitspapier
5
Aufsatzsammlung
5
Conference paper
5
Konferenzbeitrag
5
Working Paper
5
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Biografie
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Guidebook
1
Ratgeber
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
530
German
52
Valencian
1
Polish
1
Russian
1
Author
All
Keller, Kevin Lane
7
Melewar, T. C.
6
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Wiedmann, Klaus-Peter
4
Barnier, Virginie de
3
Baumann, Chris
3
Burmann, Christoph
3
Christodoulides, George
3
Eisend, Martin
3
Foroudi, Pantea
3
Gierl, Heribert
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Hoeffler, Steve
3
Loureiro, Sandra Maria Correia
3
MacInnis, Deborah J.
3
Mirzaei, Abas
3
Pappu, Ravi
3
Sriram, S.
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Tikkanen, Henrikki
3
Abril Barrie, Carmen
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Antwerpes, Sarah
2
Aspara, Jaakko
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
2
Bang, Nguyen
2
Bauer, Hans H.
2
Bergkvist, Lars
2
Blinda, Lars
2
more ...
less ...
Institution
All
American Marketing Association
1
Finansovyj Universitet
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Published in...
All
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
more ...
less ...
Source
All
ECONIS (ZBW)
585
Showing
51
-
60
of
585
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
52
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
53
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
54
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
55
Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention
Gamage, Dulanjana
;
Jayasuriya, Nisha
;
Rathnayake, Nilmini
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
6
,
pp. 1110-1124
Persistent link: https://www.econbiz.de/10014432793
Saved in:
56
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
57
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
58
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
59
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
60
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->