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~subject:"Markenimage"
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Search: subject_exact:"Ästhetik"
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Markenimage
Ästhetik
830
Aesthetics
668
Consumer behaviour
176
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176
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124
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124
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86
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Landwehr, Jan Rüdiger
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of retailing and consumer services
3
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2
The journal of brand management : an international journal
2
Dissertation.de
1
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1
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1
Expanding disciplinary space : on the potential of critical marketing
1
Imagining organizations : performative imagery in business and beyond
1
International journal of advertising : the review of marketing communications
1
Journal of Asia Pacific business
1
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1
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1
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1
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1
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1
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1
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Journal of travel and tourism marketing
1
Maritime business review
1
The journal of asset management
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
1
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
3
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
4
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
5
The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303221
Saved in:
6
How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?
Lu, Chin-Shan
;
Weng, Hsiang-Kai
;
Chen, Shiou-Yu
;
Chiu, …
- In:
Maritime business review
5
(
2020
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257864
Saved in:
7
The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia
;
Ding, Ying
- In:
Journal of business research : JBR
145
(
2022
),
pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
Saved in:
8
The production of consumer society : cultural-economic principles of distinction
Mohr, Ernst
-
2021
Persistent link: https://www.econbiz.de/10012414666
Saved in:
9
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
10
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
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