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~subject:"Markenpolitik"
~type_genre:"Bibliographie"
~type_genre:"Sammlung"
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Markenpolitik
Brand management
13
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Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
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2
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004505116
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3
The global corporate brand book
Morley, Michael
-
2009
Persistent link: https://www.econbiz.de/10004940014
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4
Accidental branding : how ordinary people build extraordinary brands
Vinjamuri, David
-
2008
Persistent link: https://www.econbiz.de/10004908411
Saved in:
5
Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
-
2008
Persistent link: https://www.econbiz.de/10004925157
Saved in:
6
Creating a private banking superbrand
Downes, Samantha
;
Rees, Emma
-
2008
Persistent link: https://www.econbiz.de/10004933061
Saved in:
7
Shiny objects marketing : using simple human instincts to make your brand irresistible
LaBonte, David A.
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2008
Persistent link: https://www.econbiz.de/10004921426
Saved in:
8
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
9
Competing for choice : developing winning brand strategies
Finskud, Lars
-
2006
-
Repr.
Persistent link: https://www.econbiz.de/10004504849
Saved in:
10
The new global brands : managing non-government organizations in the 21st century
Quelch, John Anthony
;
Laidler-Kylander, Nathalie
-
2006
Persistent link: https://www.econbiz.de/10004878854
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