Nierobisch, Tim Nicolas - 2017
communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, word …-of-mouth advertising, standard and special product sales in the flagship store), (iii) the inclusion of moderators that affect brand … experience creation or dilution (i.e., number of prior visits, visit intentionality, pre-existing brand loyalty), (iv) the effect …