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~subject:"Markentransfer"
~type_genre:"Amtsdruckschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Reprint"
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Search: subject_exact:"Consumer Behaviour"
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Markentransfer
Consumer behaviour
354
Konsumentenverhalten
354
Verbraucherverhalten
277
Brand management
53
Markenführung
53
Markenartikel
47
EU countries
41
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41
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39
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Brand image
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24
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Keller, Kevin Lane
2
McCarthy, Michael S.
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Milberg, Sandra J.
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Park, C. Whan
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Aaker, David A.
1
Bhat, Sobodh
1
Boush, David M.
1
Bridges, Sheri
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Han, Jin K.
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Heath, Timothy B.
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Hospes, Ingo
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Kim, Chung K.
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Kim, JungKeun
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Kim, Kyeongheui
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Lawson, Robert
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Loken, Barbara
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Brand management ; Vol. 3
10
Measuring and managing brands
2
Source
All
ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
2
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1
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
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2
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
3
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
5
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
6
Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha
-
2010
Persistent link: https://www.econbiz.de/10003924417
Saved in:
7
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
8
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
9
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
Saved in:
10
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
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