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~subject:"Markentransfer"
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Search: subject_exact:"Umbrella brand"
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Subject
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Markentransfer
Brand architecture
508
Markenarchitektur
508
Brand management
378
Markenführung
378
Corporate reputation
216
Firmenimage
216
Markenimage
103
Brand image
102
Corporate culture
96
Unternehmenskultur
96
Brand
94
Markenartikel
93
Consumer behaviour
81
Konsumentenverhalten
81
Corporate Social Responsibility
61
Marketing management
60
Marketingmanagement
60
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
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6
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1
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Article
15
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3
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11
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11
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3
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3
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1
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1
Collection of articles of several authors
1
Graue Literatur
1
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1
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1
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English
16
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2
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All
Aaker, David A.
2
Keller, Kevin Lane
2
Barrio-García, Salvador del
1
Binh Ngo Xuan
1
Boisvert, Jean
1
Braig, Bridgette M.
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Ghaddar, Sarah
1
Gürhan-Canli, Zeynep
1
Haahtela, Kari
1
Hanssens, Dominique M.
1
Hayran, Ceren
1
Hennigs, Nadine
1
Hwang, Hansol
1
Kaplanidou, Kyriaki
1
Kilian, Karsten
1
Liljander, Veronica
1
Lim, Choong Hoon
1
Liu, Yeyi
1
Ma, Shang Chun
1
Miklós-thal, Jeanine
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Ostillio, Maria Carmela
1
Pandey, Anuja
1
Pedersen, Paul M.
1
Pickenpack, Nils
1
Prados-Peña, Ma. Belén
1
Rühl, Vanessa
1
Sarasvuo, Sonja
1
Schmidt, Steffen
1
Sezen, Burcu
1
Thuy Truong Thi
1
Tsai, Huei-Ting
1
Tybout, Alice M.
1
Walsh, Patrick
1
Wiedmann, Klaus-Peter
1
Wuestefeld, Thomas
1
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BusinessVillage GmbH
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia-Pacific journal of management research and innovation
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of business and globalisation : IJBG
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing service quality : MSQ ; an international journal
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
18
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18
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1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
4
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
5
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
6
Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung
Kilian, Karsten
(
ed.
);
Pickenpack, Nils
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011762962
Saved in:
7
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
8
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
9
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
10
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
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