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~subject:"Markentreue"
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Search: subject:"positive word of mouth"
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Markentreue
Viral marketing
49
Virales Marketing
49
Consumer behaviour
46
Konsumentenverhalten
45
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
23
Kundenzufriedenheit
22
Dienstleistungsqualität
16
Service quality
16
Brand management
14
Markenführung
14
Positive word of mouth
13
positive word-of-mouth
13
Brand image
12
Markenimage
12
Positive word-of-mouth
12
Confidence
10
Vertrauen
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positive word of mouth
10
Brand
7
Markenartikel
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Brand loyalty
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Social Web
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Social web
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Trust
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Beschwerdemanagement
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Complaint management
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Arbeitsverhalten
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Arbeitszufriedenheit
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Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
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Hospital
4
Job satisfaction
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Krankenhaus
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Positive Word of Mouth
4
Retail trade
4
Satisfaction
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Bayraktaroğlu, Gül
1
Bıçakcıoğlu, Nilay
1
Liu, Hancheng
1
Naser Valaei
1
Nikhashemi, S. R.
1
Popp, Bastian
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Safeer, Asif Ali
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Woratschek, Herbert
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İpek, İlayda
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Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
4
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1
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
2
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
4
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
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