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~subject:"Market research"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Reprint"
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The economics of forest disturbances : wildfires, storms, and invasive species
9
The evolution of brands : from signals of quality to storehouses of trust
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Handbook of brand relationships
2
Handbook of research in international marketing
2
Handbuch der Marktforschung
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Applications of location analysis
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary consumer culture theory
1
Design thinking : integrating innovation, customer experience and brand value
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Handbook of partial least squares : concepts, methods and applications
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing in the fast changing world
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
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2
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
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3
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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4
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
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5
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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6
Saving the forest by reducing fire severity : selective fuels treatment location and scheduling
Church, Richard L.
;
Niblett, Matthew R.
;
O'Hanley, Jesse
; …
- In:
Applications of location analysis
,
(pp. 173-190)
.
2015
Persistent link: https://www.econbiz.de/10011348511
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7
Opportunities in branding : benefits of cross-functional collaboration in driving identity
Finiw, Maryann
- In:
Disrupt together : how teams consistently innovate
,
(pp. 235-253)
.
2014
Persistent link: https://www.econbiz.de/10010406706
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8
How brands can succeed in the local mobile revolution
Bruemmer, Paul
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 144-156)
.
2014
Persistent link: https://www.econbiz.de/10010481828
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9
The rise of digital branding
McEvoy, Simon
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 12-20)
.
2014
Persistent link: https://www.econbiz.de/10010481854
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10
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009758701
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