//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"market analysis"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
Marktforschung
7,354
Theorie
1,556
Theory
1,553
Consumer behaviour
1,550
Konsumentenverhalten
1,550
Deutschland
1,253
Germany
1,120
Marketing
775
Marktanalyse
660
Marketingmanagement
590
Marketing management
578
USA
450
United States
438
Relationship marketing
359
Beziehungsmarketing
358
Qualitative Methode
242
Marketingtheorie
236
Conjoint analysis
231
Conjoint-Analyse
231
Marketing theory
231
Interview
224
Qualitative method
222
Befragung
221
Scientific method
221
Wissenschaftliche Methode
221
Bibliometrics
220
Bibliometrie
220
Market analysis
211
Internet
201
Innovation
197
Welt
174
World
174
Messung
169
Social Web
166
Social web
166
Brand management
164
Markenführung
164
Measurement
157
Innovationsmanagement
154
more ...
less ...
Online availability
All
Undetermined
887
Free
460
Type of publication
All
Article
3,726
Book / Working Paper
2,689
Journal
113
Database
1
Type of publication (narrower categories)
All
Article in journal
2,508
Aufsatz in Zeitschrift
2,508
Aufsatz im Buch
1,219
Book section
1,219
Graue Literatur
696
Non-commercial literature
696
Hochschulschrift
559
Thesis
488
Collection of articles of several authors
318
Sammelwerk
318
Arbeitspapier
303
Working Paper
303
Lehrbuch
280
Textbook
251
Bibliografie enthalten
233
Bibliography included
233
Aufsatzsammlung
139
Konferenzschrift
136
Conference proceedings
92
Case study
90
Fallstudie
90
Statistik
66
Handbook
64
Handbuch
64
Reprint
64
Statistics
60
Glossar enthalten
51
Glossary included
51
Mehrbändiges Werk
40
Multi-volume publication
40
Forschungsbericht
24
Ratgeber
24
Festschrift
23
Market information
23
Marktinformation
23
Guidebook
22
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
No longer published / No longer aquired
17
more ...
less ...
Language
All
English
4,147
German
2,339
French
19
Polish
15
Russian
10
Spanish
8
Italian
5
Dutch
5
Danish
4
Swedish
4
Czech
2
Hungarian
2
Turkish
2
Ukrainian
2
Undetermined
2
Afrikaans
1
Finnish
1
Croatian
1
Norwegian
1
Slovenian
1
more ...
less ...
Author
All
Malhotra, Naresh K.
47
Herrmann, Andreas
33
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
27
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
Hildebrandt, Lutz
21
Bauer, Hans H.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Hair, Joseph F.
19
Pepels, Werner
18
Albers, Sönke
17
Kumar, V.
17
Eisend, Martin
16
Kuß, Alfred
16
Wiedmann, Klaus-Peter
16
Green, Paul E.
15
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Baumgartner, Hans
13
Belk, Russell W.
13
Buber, Renate
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Skiera, Bernd
13
Birks, David F.
12
Dolnicar, Sara
12
Gierl, Heribert
12
Keller, Bernhard
12
Klarmann, Martin
12
Koch, Jörg
12
Sheth, Jagdish N.
12
Wagner, Ralf
12
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
34
American Marketing Association
29
Springer Fachmedien Wiesbaden
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Esomar
7
Market Research Society
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Edward Elgar Publishing
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Academy of Marketing
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
American Management Association
2
Australien / Department of Industry, Science and Technology
2
Axel-Springer-Verlag
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Deutsche Marketing-Vereinigung
2
Deutschland / Statistisches Bundesamt
2
Duncker & Humblot
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
more ...
less ...
Source
All
ECONIS (ZBW)
6,529
Showing
1
-
10
of
6,529
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem
;
Ziller, Conrad
;
Lenzner, Timo
- In:
International journal of market research
66
(
2024
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014584413
Saved in:
4
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
5
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
6
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
7
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
10
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->