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Search: subject_exact:"Kundenverkehrsanalyse"
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Subject
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Market segmentation
Customer analysis
353
Kundenanalyse
353
Beziehungsmarketing
117
Relationship marketing
117
Consumer behaviour
67
Konsumentenverhalten
67
Deutschland
51
Germany
51
Theorie
44
Theory
44
Einzelhandel
36
Retail trade
36
Online retailing
34
Online-Handel
34
Market research
32
Marktforschung
32
Marketing management
21
Marketingmanagement
21
Multichannel strategy
21
Multikanalvertrieb
21
Computer-assisted marketing
19
Data Mining
19
Data mining
19
IT-gestütztes Marketing
19
Marktsegmentierung
17
USA
16
United States
16
Customer value
14
Kundenwert
14
Financial services
13
Finanzdienstleistung
13
Food retailing
13
Lebensmitteleinzelhandel
13
Social Web
12
Social web
12
Target group
12
Zielgruppe
12
Internet marketing
11
Online-Marketing
11
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10
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10
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7
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7
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English
12
German
5
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Silberer, Günter
2
Steinmann, Sascha
2
Bailey, Christine
1
Baines, Paul R.
1
Beckmann, Klaus J.
1
Böhler, Heymo
1
Cao, Yukun
1
Cardoso, Margarida G. M. S.
1
Chou, Po-hsuan
1
Clark, Moira
1
Fonseca, Jaime R. S.
1
Forde, Clodagh
1
Franko, Peter
1
Freter, Hermann
1
Goh, Khim Yong
1
Hattum, Pascal van
1
Hoijtink, Herbert
1
Langweg, Armin
1
Li, Yunfeng
1
Liao, Xiaofeng
1
Mau, Gunnar
1
Nirschl, Marco
1
Patten, Dave
1
Poettinger, Kerstin
1
Schnetzler, Hanna
1
Scigliano, Dino
1
Song, Yiping
1
Sthanunathan, Stan
1
Sun, Shaojing
1
Ueberwimmer, Margarethe
1
Uzama, Austin
1
Wang, Qingliang
1
Wang, Ying
1
Wicken, Geoff
1
Wilson, Hugh
1
Wu, Roung-shiunn
1
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Journal of targeting, measurement and analysis for marketing
2
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
2
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Electronic commerce research and applications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Journal of advertising research
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
1
Strategische Gesamtbanksteuerung
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
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ECONIS (ZBW)
17
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1
Yokoso! Japan : classifying foreign tourists to Japan for market segmentation
Uzama, Austin
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 132-154
Persistent link: https://www.econbiz.de/10009512712
Saved in:
2
Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
Wang, Qingliang
;
Goh, Khim Yong
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 225-233)
.
2012
Persistent link: https://www.econbiz.de/10009548704
Saved in:
3
Strategische Bedeutung der Kundensegmentierung als Basis für einen effizienten und bedarfsorientierten Vertrieb
Franko, Peter
;
Nirschl, Marco
- In:
Strategische Gesamtbanksteuerung
,
(pp. 368-393)
.
2011
Persistent link: https://www.econbiz.de/10009510400
Saved in:
4
Chinese luxury consumers : motivation, attitude and behavior
Wang, Ying
;
Sun, Shaojing
;
Song, Yiping
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009316321
Saved in:
5
Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Wu, Roung-shiunn
;
Chou, Po-hsuan
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009565069
Saved in:
6
Prospective life time value of customers
Ueberwimmer, Margarethe
;
Poettinger, Kerstin
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 205-210)
.
2010
Persistent link: https://www.econbiz.de/10003980890
Saved in:
7
Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
8
Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough
Bailey, Christine
;
Baines, Paul R.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 227-252
Persistent link: https://www.econbiz.de/10003838526
Saved in:
9
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
10
Contacts between retailers and customers as a basis for customer segmentation in electronic retail
Silberer, Günter
;
Steinmann, Sascha
;
Mau, Gunnar
- In:
Kundenkenntnis im Handel : Ausprägungen, Herkunft und …
,
(pp. 127-149)
.
2009
Persistent link: https://www.econbiz.de/10003862363
Saved in:
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