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~subject:"Marketing"
~subject:"Online-Marketing"
~subject:"Psychology of advertising"
~subject:"Theorie"
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Marketing
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Advertising media
218
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76
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76
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49
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Handbook of research on IoT, digital transformation, and the future of global marketing
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International journal of advertising : the review of marketing communications
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1
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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Journal of the Operational Research Society : OR
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Management : journal of contemporary management issues
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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1
Oeconomia Copernicana
1
Perspektiven der Kommunikationspolitik
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Quantitative marketing and economics : QME
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The Lahore journal of business
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ECONIS (ZBW)
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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2
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
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3
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
4
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
5
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
6
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
7
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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8
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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9
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
10
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
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