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~subject:"Marketing"
~type:"article"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
Continuing to broaden the marketing concept : making the world a better place
1
Encouraging sustainable behavior : psychology and the environment
1
Sustainable Marketing Management : Grundlagen und Cases
1
The SAGE handbook of marketing ethics
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
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1
Ethics of
social
marketing
and non-profit/charity marketing
Kubacki, Krzysztof
;
Szablewska, Natalia
- In:
The SAGE handbook of marketing ethics
,
(pp. 248-258)
.
2021
Persistent link: https://www.econbiz.de/10012306070
Saved in:
2
Market response models for
social
marketing
causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
3
Marketing and sustainable development : a
social
marketing
perspective
Jonge, Janneke de
;
Fischer, Arnout R. H.
;
Trijp, Hans van
- In:
Encouraging sustainable behavior : psychology and the …
,
(pp. 13-25)
.
2014
Persistent link: https://www.econbiz.de/10010239996
Saved in:
4
Unternehmenskommunikation zur Förderung des nachhaltigen Konsums
Fricke, Vera
;
Schrader, Ulf
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 205-226)
.
2014
Persistent link: https://www.econbiz.de/10010476276
Saved in:
5
Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
Saved in:
6
Grundfragen des "sozialen" Marketing : zehn Thesen zum Anwendungsfall Politik-Marketing
Günter, Bernd
- In:
(Partei-)Politik im Zeichen des Marketing : …
,
(pp. 22-29)
.
2010
Persistent link: https://www.econbiz.de/10014565579
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