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~subject:"Marketing cooperation"
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Marketing cooperation
Brand management
36
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Brand alliance
13
brand alliance
11
Brand
10
Markenartikel
10
International marketing
5
Internationales Marketing
5
co-branding
5
Co-branding
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Cross-border strategic brand alliance
3
Ingredient branding
3
Markentransfer
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
2
Cause importance
2
Cause-Related Marketing
2
Cobranding
2
Designation of origin
2
Fashion
2
Feedback
2
Herkunftsbezeichnung
2
Hotel industry
2
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Besharat, Ali
1
Charry, Karine
1
Chen, Chien-Wei
1
Demoulin, Nathalie T. M.
1
Grębosz, Magdalena
1
Langan, Ryan
1
Lien, Nai-Hwa
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Otto, Jacek
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International journal of retail & distribution management
1
Journal of economics & management
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
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1
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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2
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
3
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
4
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
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