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~subject:"Marketing management"
~subject:"Online retailing"
~subject:"Theory"
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Marketing management
Online retailing
Theory
Mobile marketing
581
Mobile Marketing
574
Consumer behaviour
203
Konsumentenverhalten
203
Mobile communications
192
Mobilkommunikation
191
Internet marketing
189
Online-Marketing
189
Mobile Business
116
Mobile business
116
Advertising effects
115
Werbewirkung
115
Advertising
107
Werbung
106
Internet
92
Beziehungsmarketing
88
Relationship marketing
88
Mobile phone
83
Mobiltelefon
83
Deutschland
78
Germany
78
E-commerce
74
Electronic Commerce
74
mobile marketing
70
Theorie
64
Marketingmanagement
63
Social Web
53
Social web
53
Innovation adoption
44
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44
Mobile Anwendung
43
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43
Online-Handel
37
Brand management
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Bauer, Hans H.
7
Link, Jörg
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3
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2
Amirkhanpour, Monaliz
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Mittal, Saurabh
2
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2
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2
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
Marketing : ZFP ; journal of research and management
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Handbook of research on mobile marketing management
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
New economy in kleinen und mittleren Unternehmen
3
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
3
Business horizons
2
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
2
Digital advertising : theory and research
2
E-Commerce : Wettbewerbsvorteile realisieren
2
Electronic commerce : Grundlagen und Perspektiven
2
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
2
Handelsforschung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
2
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research
2
Journal of retailing
2
Kundenbeziehungen im Dienstleistungsbereich
2
Marketing-Controlling
2
Apps management and e-commerce transactions in real-time
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Banken im Wandel : Direktbanken und Direct Banking
1
Business education & accreditation : BEA
1
CES working papers
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die Zukunft des Electronic Business
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
E-Commerce im Handel : Status quo und Perspektiven
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Electronic Services
1
Electronic markets : the international journal on networked business
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ECONIS (ZBW)
147
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1
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
A strategic framework for non-intrusive
mobile
marketing
campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
6
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
10
Luxury fashion brand customers' perceptions of
mobile
marketing
: evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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