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~subject:"Marketing management"
~subject:"USA"
~type_genre:"Bibliografie"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"International advertising"
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Marketing management
USA
International marketing
56
Internationales Marketing
56
Multinationales Unternehmen
20
United States
20
Transnational corporation
19
Welt
18
World
18
Marketingmanagement
14
Marketing
12
International market entry
11
Internationaler Markteintritt
11
Management
11
Theorie
11
Theory
11
Interkulturelles Management
9
Cross-cultural management
8
International competition
8
International market
8
Internationaler Markt
8
Internationaler Wettbewerb
8
Internationales Management
8
Globalisierung
7
Globalization
7
International business research
7
Internationale Betriebswirtschaftslehre
7
Welthandel
7
International
4
Außenwirtschaftstheorie
3
Deutschland
3
Europa
3
Europe
3
Exportmarketing
3
Germany
3
International economics
3
International monetary system
3
Internationales Währungssystem
3
Marketing theory
3
Marketingtheorie
3
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Book / Working Paper
27
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Bibliografie
Glossar enthalten
Article in journal
503
Aufsatz in Zeitschrift
503
Aufsatz im Buch
126
Book section
126
Lehrbuch
90
Graue Literatur
85
Non-commercial literature
85
Textbook
75
Hochschulschrift
70
Thesis
62
Bibliografie enthalten
43
Bibliography included
43
Collection of articles of several authors
41
Sammelwerk
41
Aufsatzsammlung
30
Case study
30
Fallstudie
30
Amtsdruckschrift
27
Government document
27
No longer published / No longer aquired
23
Glossary included
21
Arbeitspapier
19
Working Paper
19
Statistik
17
Reprint
16
Konferenzschrift
9
Handbook
8
Handbuch
8
Conference proceedings
6
Fallstudiensammlung
6
CD-ROM, DVD
4
Collection of articles written by one author
3
Einführung
3
Festschrift
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Sammlung
3
Adressbuch
2
Conference paper
2
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English
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German
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McCarthy, Edmund Jerome
6
Perreault, William D.
6
Czinkota, Michael R.
5
Ronkainen, Ilkka A.
5
Ball, Donald A.
4
Geringer, John Michael
4
Minor, Michael
4
Moffett, Michael H.
4
Cannon, Joseph P.
3
McCulloch, Wendell H.
3
Boone, Louis E.
2
Daniels, John Day
2
Frantz, Paul L.
2
Kurtz, David L.
2
McNett, Jeanne M.
2
Radebaugh, Lee H.
2
Sullivan, Daniel P.
2
Aaker, David A.
1
Ahsen, Anette von
1
Bruhn, Manfred
1
Cary, Mary K.
1
Day, George S.
1
Hüttner, Manfred
1
Jain, Subhash C.
1
Keegan, Warren J.
1
Kumar, V.
1
Marinov, Marin A.
1
Marinova, Svetla Trifonova
1
Meffert, Heribert
1
Moynihan, Eugene O.
1
Onkvisit, Sak
1
Quelch, John A.
1
Rivoli, Pietra
1
Schlegelmilch, Bodo B.
1
Shaw, John J.
1
Weekly, James K.
1
Wehrle, Friedrich
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McGraw-Hill/Irwin series in marketing
2
Bibliographies and indexes in economics and economic history
1
The Harcourt College Publishers series in management
1
The Jossey-Bass business & management series
1
Source
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ECONIS (ZBW)
27
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
4
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
5
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
7
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
8
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003128598
Saved in:
9
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
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