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~subject:"Marketing management"
~type_genre:"Book section"
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Search: subject:"Produktinnovation"
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Marketing management
New product development
852
Produktentwicklung
852
Innovation management
216
Innovationsmanagement
216
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187
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80
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Industrie
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Manufacturing industries
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Quality management
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Tidd, Joseph
3
Driver, Ciaran F.
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Adhikari, Atanu
1
Angelmar, Reinhard
1
Bas, Tomas Gabriel
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Bhupathi, Murali Manohar
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1
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1
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1
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1
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1
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1
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1
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1
Kohlbacher, Florian
1
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1
Krishnamurthi, Lakshman
1
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1
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1
Lefebvre, R. Craig
1
Link, Patrick
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1
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1
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1
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1
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1
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1
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1
Sankaran, Ramesh Kumar
1
Shafiullah Anis
1
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1
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Brand management ; Vol. 3
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Cracking the code : leveraging consumer psychology to drive profitability
1
E-marketing ; Vol. 3
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Future-focused strategic marketing
1
Inside marketing : practices, ideologies, devices
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Management von Wachstum und Globalisierung ; Bd. 5
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Organizational innovation and IT governance in emerging economies
1
People and sustainable organization/ Tomasž Kern ... (eds.)
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Produktmanagement im Einzelhandel und der Medienwelt
1
Strategic marketing cases in emerging markets
1
Strategic marketing management in Asia : case studies and lessons across industries
1
Strategic technology management : building bridges between sciences, engineering and business management
1
The SAGE handbook of social marketing
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
The silver market phenomenon : marketing and innovation in the aging society
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
26
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Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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2
Creating value to disrupt markets
Krishnamurthi, Lakshman
;
Devine, Rebecca
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 53-70)
.
2023
Persistent link: https://www.econbiz.de/10014283152
Saved in:
3
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
Saved in:
4
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
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5
Product decisions
Bhupathi, Murali Manohar
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 209-224)
.
2017
Persistent link: https://www.econbiz.de/10011596814
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6
International market entry modes : the case of Chinese pharmaceutical companies
Zhao, Jingyuan
- In:
Organizational innovation and IT governance in emerging …
,
(pp. 225-253)
.
2015
Persistent link: https://www.econbiz.de/10010495518
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7
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
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8
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
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9
Markeneinführung der IT-Dienstleistung MES-ERP Integration
Noltemeier, Markus
-
2013
Persistent link: https://www.econbiz.de/10010257433
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10
Beteiligung von Externen am Produkt-Relaunch
Götte, Sascha
;
Link, Patrick
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 369-378)
.
2013
Persistent link: https://www.econbiz.de/10011447474
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