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~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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51
Marketing management : a relationship approach
Hollensen, Svend
-
2010
-
2. ed
Persistent link: https://www.econbiz.de/10013481864
Saved in:
52
twitter im Unternehmen : Einsatzmöglichkeiten des sozialen Netzwerkes twitter im Marketing
Wagner, Robert
-
2010
Persistent link: https://www.econbiz.de/10014005657
Saved in:
53
Online-Distribution : Implikationen elektronischer Märkte für Strukturen, Produkteignung und Strategien im funktionalen Handel
Paschelke, Bernd
;
Roselieb, Arnd
-
2002
Persistent link: https://www.econbiz.de/10001665176
Saved in:
54
Website communication and business relationships : matches and mismatches
Golik Klanac, Nataša
- In:
Journal of business market management : jbm
3
(
2009
)
2
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003845015
Saved in:
55
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
Saved in:
56
Strategic technology management : building bridges between sciences, engineering and business management
Tesar, George
(
ed.
)
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003702082
Saved in:
57
Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
Saved in:
58
Virtuelle Communities als ein innovatives Instrument für Unternehmen : eine explorative Fallstudienanalyse im Hobby- und Freizeitgüterbereich
Tietz, Robert
-
2007
Persistent link: https://www.econbiz.de/10003485494
Saved in:
59
Marketing in the international aerospace industry
Spreen, Wesley E.
-
2007
Persistent link: https://www.econbiz.de/10003383897
Saved in:
60
"Enjoy Smoking" : die Zigarettenindustrie und ihre Abwehrschlachten
Imbusch, Peter
- In:
Profit oder Gemeinwohl? : Fallstudien zur …
,
(pp. 69-108)
.
2007
Persistent link: https://www.econbiz.de/10014560129
Saved in:
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