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Marketing management
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
5
Marketingmanagement
4
Werbung
4
Brand image
3
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Markenführung
3
Markenimage
3
Nordamerika
3
North America
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Attribution
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Brand
2
Cause marketing
2
Designation of origin
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Herkunftsbezeichnung
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Markenartikel
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Non-profit organizations
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Nonprofit organization
2
Nonprofit-Organisation
2
Rauchen
2
Smoking
2
Social Marketing
2
Social marketing
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Angst
1
Anxiety
1
Brand architecture
1
Brand equity
1
Branding
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Cause marketing Advertising Nonprofit Brands
1
Communities
1
Consumer socialization
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English
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Samu, Sridhar
4
Wymer, Walter
2
Krishnan, H. Shanker
1
Smith, Robert E.
1
Wymer, Walter W.
1
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Brand management ; Vol. 3
1
European journal of marketing : EJM
1
International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
4
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1
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
2
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
Saved in:
3
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
4
Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Wymer, Walter W.
(
contributor
);
Samu, Sridhar
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001678991
Saved in:
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