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~subject:"Marketing management"
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Search: subject:"Corporate social responsibility"
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Marketing management
Corporate Social Responsibility
33,843
Corporate social responsibility
33,614
Sustainable development
5,408
Nachhaltige Entwicklung
5,381
Unternehmensethik
5,222
Business ethics
5,131
Nachhaltigkeit
4,019
Sustainability
3,935
Stakeholder
3,516
corporate social responsibility
3,215
Corporate Governance
3,110
Corporate governance
3,066
Welt
2,957
World
2,945
Unternehmenserfolg
2,509
Firm performance
2,495
Environmental management
2,474
Umweltmanagement
2,474
Nachhaltigkeitsbericht
1,996
Sustainability reporting
1,987
Multinationales Unternehmen
1,897
Transnational corporation
1,852
Nachhaltige Kapitalanlage
1,667
Sustainable investment
1,664
CSR
1,556
Konsumentenverhalten
1,537
Consumer behaviour
1,535
USA
1,523
United States
1,511
Strategisches Management
1,353
Strategic management
1,299
Deutschland
1,277
Germany
1,249
Unternehmenspublizität
1,235
Corporate disclosure
1,234
China
1,217
Öffentlichkeitsarbeit
1,192
Theorie
1,188
Theory
1,184
Public relations
1,183
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Undetermined
114
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37
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Article
247
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69
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44
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44
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14
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9
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9
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9
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8
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8
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8
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7
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6
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6
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5
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3
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3
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3
Conference paper
2
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2
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English
276
German
38
Polish
2
Ukrainian
1
Author
All
Smith, N. Craig
8
Ferrell, Odies C.
5
Waßmann, Jan
5
Bhattacharya, C. B.
4
Hinson, Robert
4
Adeola, Ogechi
3
Bhattacharya, CB
3
Galan-Ladero, M. Mercedes
3
Hult, G. Tomas M.
3
López-Rodríguez, Sofía
3
Manchanda, Rajesh V.
3
Mattila, Anna S.
3
Murphy, Patrick E.
3
Palazzo, Guido
3
Rahman, Zillur
3
Sen, Sankar
3
Adkins, Sue
2
Andersen, Sophie Esmann
2
Andreu, Luisa
2
Balmer, John M. T.
2
Balmer, John M.T.
2
Basil, Debra Z.
2
Bianchi, Enrique Carlos
2
Blankson, Charles
2
Bocci, Elena
2
Christensen, Lars Bech
2
Craig, Justin B.
2
Daponte, Gaspar Gracia
2
De Rosa, Annamaria Silvana
2
Dibrell, Clay
2
Du, Shuili
2
Dyck, Bruno
2
Einstein, Mara
2
Eisend, Martin
2
Fabisch, Nicole
2
Galera Casquet, Clementina
2
Gonzalez-Padron, Tracy L.
2
Hildebrand, Diogo
2
Howie, Katharine M.
2
Ingenbleek, Paul T. M.
2
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American Marketing Association
5
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Athens Institute for Education and Research
1
European Advertising Academy
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
ICORIA <10, 2011, Berlin>
1
International Conference on Business
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zachidnoukraïnsʹkyj nacionalʹnyj universytet <Ternopil> / Fakulʹtet ekonomiky ta upravlinnja
1
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Published in...
All
Journal of business research : JBR
16
Journal of business ethics : JOBE
11
Journal of the Academy of Marketing Science
8
Journal of marketing communications
7
International review on public and non-profit marketing
6
Journal of strategic marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : MM
5
Amfiteatru economic : an economic and business research periodical
4
European journal of marketing : EJM
4
Journal of communication management : an international journal
4
Springer eBook Collection
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Faculty & research / Insead : working paper series
3
Journal of global marketing
3
Journal of nonprofit & public sector marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
SpringerLink / Bücher
3
The marketing review
3
Business ethics : a European review
2
Contemplating corporate marketing, identity and communication
2
Corporate reputation review : an international journal
2
E-marketing ; Vol. 3
2
European Advertising Academy
2
European journal of marketing
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing intelligence & planning
2
Palgrave Studies of Marketing in Emerging Economies
2
Research papers on marketing strategy
2
Schriftenreihe Marketing, Management
2
Sport management review
2
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Source
All
ECONIS (ZBW)
316
Showing
1
-
10
of
316
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date (oldest first)
1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
3
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
4
Marketing Strategy and
Corporate
Social
Responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2023
This chapter examines the multi-faceted and reciprocal influence of marketing on
corporate
social
responsibility
…
Persistent link: https://www.econbiz.de/10014361270
Saved in:
5
Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach
Dyck, Bruno
;
Manchanda, Rajesh V.
;
Vagianos, Savanna
; …
- In:
Business and society review : journal of the W. Michael …
128
(
2023
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10014304299
Saved in:
6
Market orientation,
corporate
social
responsibility
, and firm performance : the moderating role of relationship marketing orientation
Hoang, Cuu Long
;
Thanh, Trang Bui
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-19
This study aims to examine the relationship among concepts as market orientation,
corporate
social
responsibility
, firm …
Persistent link: https://www.econbiz.de/10012656942
Saved in:
7
Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis
Michulek, Jakub
;
Križanová, Anna
- In:
Management dynamics in the knowledge economy
10
(
2022
)
2/36
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013275340
Saved in:
8
Authentische Markenkommunikation von umweltschutzbezogenen CSR-Aktivitäten durch Transparenz
Burmann, Christoph
;
Müller, Andreas
-
2022
Persistent link: https://www.econbiz.de/10013183703
Saved in:
9
Sustainability marketing strategies of companies in Mexico
Morales-González, Maria G.
;
Ayup-González, Jannett
; …
- In:
Cuadernos de administración : quarterly publication of …
38
(
2022
)
72
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014265824
Saved in:
10
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
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