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Marketing management
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International journal of innovation management
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ECONIS (ZBW)
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The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman
;
Peker, Sinem
- In:
International journal of innovation management
24
(
2020
)
6
,
pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
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2
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
3
Marketing
department
power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
4
The role of marketing in today's enterprise
Wirtz, Jochen
;
Tuzovic, Sven
;
Kuppelwieser, Volker G.
- In:
Journal of service management
25
(
2014
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10010343485
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