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~subject:"Marketing management"
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Marketing management
Marketing function
13
marketing function
8
Marketing
7
Marketingmanagement
7
Firm performance
4
Beziehungsmarketing
3
International marketing function
3
International performance
3
Market orientation
3
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3
Unternehmenserfolg
3
Consumer behaviour
2
Customer value
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2
Internationaler Markteintritt
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Internationales Marketing
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SMEs
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Accountable
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Analyse de contenu
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Artificial intelligence
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B-to-B-Marketing
1
Balanced Inbound and Outbound marketing
1
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Gnizy, Itzhak
2
Campbell, Colin L.
1
Carpenter, Gregory S.
1
Ferraro, Carla
1
Ford, David
1
Kopalle, Praveen K.
1
Kuppelwieser, Volker G.
1
La Rocca, Antonella
1
Lehmann, Donald R.
1
Mavrommatis, Alexis
1
McAlister, Leigh
1
Misra, Shekhar
1
Pedada, Kiran
1
Sands, Sean
1
Shoham, Aviv
1
Sinha, Ashish
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Snehota, Ivan
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Sozuer, Sibel
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Tsao, Hsiu-Yuan
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Wirtz, Jochen
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
International marketing review
1
Journal of creating value
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
2
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
3
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
4
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
Saved in:
5
Uncovering the influence of the international
marketing
function
in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
6
The role of marketing in today's enterprise
Wirtz, Jochen
;
Tuzovic, Sven
;
Kuppelwieser, Volker G.
- In:
Journal of service management
25
(
2014
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10010343485
Saved in:
7
Initial relationship development in new business ventures
La Rocca, Antonella
;
Ford, David
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
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