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~subject:"Marketing management"
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Marketing management
Business-to-business marketing
3,455
B-to-B-Marketing
3,434
Lieferantenmanagement
1,586
Supplier relationship management
1,586
Relationship marketing
781
Beziehungsmarketing
776
Business-to-Business-Marketing
617
Marketingmanagement
465
Electronic Commerce
445
E-commerce
384
Deutschland
363
Germany
354
Theory
339
Theorie
337
Verkauf
282
Brand management
275
Markenführung
275
Selling
272
Salespeople
261
Verkaufspersonal
261
Marketing
242
Consumer behaviour
215
Konsumentenverhalten
215
Business network
200
Unternehmensnetzwerk
200
Social Web
194
Social web
194
Online-Marketing
179
B2B
176
Value creation
171
Betriebliche Wertschöpfung
169
Customer satisfaction
165
Internet marketing
163
Kundenzufriedenheit
163
Bundling strategy
161
Leistungsbündel
161
Innovation
152
Customer value
147
Kundenwert
147
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172
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30
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140
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265
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49
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49
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38
Thesis
33
Collection of articles of several authors
23
Sammelwerk
23
Bibliografie enthalten
19
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Graue Literatur
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2
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English
347
German
104
French
1
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Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
4
Homburg, Christian
4
Lilien, Gary L.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Blythe, Jim
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Jacob, Frank
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Pepels, Werner
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Zimmerman, Alan S.
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Brown, Brian P.
2
Chatterjee, Sharmila C.
2
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Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institute for the Study of Business Markets
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
47
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Lehrbuch
3
Berichte aus der Betriebswirtschaft
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
Technological economics
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
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ECONIS (ZBW)
450
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450
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51
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
52
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
53
From mining to meaning : how B2B marketers can leverage text to inform strategy
Tsao, Hsiu-Yuan
;
Campbell, Colin L.
;
Sands, Sean
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 90-98
Persistent link: https://www.econbiz.de/10014226244
Saved in:
54
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
55
Influencer marketing within
business-to-business
organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
56
Positioning strategies for B2B service markets
Agyei, Paul Mensah
;
Manu, Franklyn A.
;
Coffie, Stanley
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 405-419
Persistent link: https://www.econbiz.de/10014226541
Saved in:
57
Some reflections on the state of
business-to-business
marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
58
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
59
An analysis of B2B consumers of Cement Brands in Mumbai
Patil, D. Y.
;
Khanna, Kamini
;
Ravishankar
- In:
Finance India : the quarterly journal of Indian …
36
(
2022
)
1
,
pp. 297-308
Persistent link: https://www.econbiz.de/10013349064
Saved in:
60
Managing Conflicts between Marketing and Sales : Customer Acquisition in Business Markets
Rubel, Olivier
-
2019
Conflicts between marketing and sales functions concerning customer acquisition process in
business-to-business
firms …
Persistent link: https://www.econbiz.de/10012858731
Saved in:
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